Wednesday, February 22, 2006

Recently there are frequent exchange of email within the old group members that I used to belong in my university days.THat group is what we call "cheering club" which gives cheering yell in many kinds of sports events where our university students' members attend.

The topic is how to make our club's advertisement messages for newcomers more attractive,that was originally asked from a member in active.Though it's nearly 20 years has passed since we're graduated,we still have close connection with young active students and they want messages from graduated old members who already have long social experience.

This club consists of three divisions ;leader division,brass band division,cheer girl division.And especially among these,the leader division has few applicants that is like a precious species being extinct soon.Among several reasons thinkable,main reason must be that people are more conscious about acquiring certain skill so that it can be applied to future career because of tough economy and tough employment situations.Others ,who doesn't apply to it,may just seek for some other fun.


You foreigners must have few idea what's leader division is and why it's nessasary.We can find something in common with your familiar soldiers world.There is a strict rule in our cheering style and there also exists strict seniority system.Therefore,in our current society when people are seeking for new styles day by day and less motivated to do something serious,such old style is being regarded as far from being cool.

When some sports event is held however,the leader division definitely contributes for keeping audience's morale up even if our team is in bad shape,but it's also true that few people find pleasure in such an activity that doesn't seem to require any specific skill at all.

So,in this advertisement we have to think about some attractive points that freshmen find some merit in joining it.First of all,we can acquire "Presentation skill" when we face audience and take initiative in cheering with one big voice,second one is "Creativity skill" because we have to rack our brain to improve the way of cheering up etc....

Anyway we're at the midst of brainstorming through email communication,that is like we're back to the period after a long interval when we used to discuss about various matters in our club room.

We have many of such issues in our society that we have to preserve from extinction.
Let's think globally( not blogally) and act locally!

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